06 — About
Why Plattenbrand exists.
Behind Plattenbrand is Lennart Hämmerle — building websites since 2000: large portals like sixx.de and fem.com, online shops, years of coaching founders on WordPress at UnternehmerTUM in Munich, and countless projects for small businesses.
Across all those years, the same pattern kept showing: the systems were too big for what a small business actually needs. Updates overwhelmed the owners, maintenance ended up back with the agency — and everyone kept feeding a giant system that earned the business nothing. At some point it was clear: the customers are not the problem. The tooling is.
So today we build differently: every site custom-made on a modern, fast foundation without the update treadmill — with AI as a tool that keeps paths short and prices fair. “In more than 25 years I have never built websites as good as the ones we build now,” Lennart says about this way of working — and he means it literally: faster, cleaner, and more carefree than anything before.
And the why is clear: the small businesses. Recommendations have moved online and the yellow pages have lost their meaning — whoever is not properly represented on the web simply does not exist for new customers. We want the local craftsman and the practice next door to hold their ground: well represented, findable, without having to take care of any of it. Your contact is Lennart Hämmerle personally; the studio sits in Tutzing on Lake Starnberg, with a full legal imprint including the trade register. Everything runs in writing — distance does not matter.